Takuma Sato’s ‘Indy 500 Helmet’ Auction Starts May 31st

INDIANAPOLIS May 31, 2014--For 500 miles Takuma Sato’s helmet protected him as he raced at speeds over 220mph in A.J. Foyt’s famed No. 14 Indy car in this year’s Indianapolis 500. Bearing the pockmarks, grease and dirt of the grueling speed contest, the specially-designed, race-worn helmet will be auctioned off to aid the children affected by the 2011 tsunami in Japan.

The helmet also bears the gold-leaf autograph of the Japanese driver who hasn’t forgotten the most vulnerable victims of the tsunami that struck his homeland over three years ago. All of the proceeds will benefit ‘With you Japan’ which is the foundation that Sato founded in the aftermath of one of the worse natural disasters to strike his country.

Race fans and serious collectors can bid for the helmet at www.501auctions.com/takumasato, a safe and secure website which will go live Saturday, May 31, 2014 at 12:00 Midnight JST or 11:00am EDT. The bidding will close on Monday, June 9 at 11:59:59pm JST or 10:59:59am EDT.  The globally accessible website will allow Sato’s fans from across the world to bid on the helmet which is expected to draw serious interest.

Inspired by his love for the Indy 500, Sato commissioned the helmet design to reflect elements from his signature race cap, the historic bricks of the Indianapolis Motor Speedway, his legendary team owner A.J. Foyt’s feat of four Indy 500 triumphs, plus the Japanese flag incorporated into a modern and sleek no. 14 graphic. The result is an eye-catching helmet admired by race fans and fellow racers.  The auction website offers photos of the helmet and a video of Sato describing the helmet immediately after the Indianapolis 500.

To own this piece of history, bidders must first register at the website by providing their name, email address, telephone number and a valid credit card number. Once fully registered, bidders will be allowed to participate in the auction. The highest bidder at the close of auction on June 9 will be declared the winner.

For additional information on the helmet or the auction, please contact Steve Fusek, ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ).  For additional information on With You Japan, go to www.withyoujapan.org.