CHARLOTTE, N.C. (Jan. 17, 2002) -- Larry Foyt officially kicked off
his second season of NASCAR racing on Friday, Jan. 18 at 4 p.m., when
the Busch Series, Grand National Division sophomore unveiled the
new-look Harrah's Chevrolet Monte Carlo, designed by renowned artist
Sam Bass.
Foyt, who is also the owner of the No. 14 Harrah's Racing entry, was
joined by Ron Hicks, manager of motor sports and strategic alliances
for Harrah's Entertainment, Inc., at the annual NASCAR Busch Series
Preview as the duo unveiled Bass' latest creation.
 "The
design holds true to the color scheme that race fans came to identify
with Harrah's and Larry Foyt during his rookie season," Hicks said.
"Sam Bass was able to enhance that design with a flair befitting the
image of Harrah's as the most recognized and respected name in the
casino-entertainment industry. We're thrilled to join the elite group
of sponsors who have partnered with Sam to bring their products to
life on the track."
Harrah's Entertainment, Inc. (NYSE: HET) operates (25) casinos in the
United Stated under the Harrah's, Showboat, Rio and Harveys brand
names. Harrah's is focused on building loyalty and value with its
targeted customers through a unique combination of great service,
excellent products, unsurpassed distribution, operational excellence
and technology leadership.
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