Alfe Heat Treating Makes It Four in a Row!
WALLER, Texas January 29, 2014—Industry leader Alfe Heat Treating returns as a major associate sponsor of the ABC Supply/AJ Foyt Racing team in 2014 marking their fourth straight year with the team.
The Ft. Wayne, Indiana-based company has continued to find ways to leverage its motorsports marketing partnership since its entry into the sport in 2011. “We feel Indy Car is a great way to present Alfe Heat Treating to the public and show our customers we have a solid relationship to the automotive industry, as well as give our employees something to relate to, look forward to, and enjoy away from the work week,” said Kurt Westman, president and founder of one of the nation’s largest heat treating services company. “Overall the feedback has been positive from both the customer and employee base.”
Ryan Westman, Alfe’s Regional Sales Manager, who administers the motorsports program for the company, seconded that belief, saying, “This is really our employees’ and customers’ team because without their loyalty to Alfe Heat Treating, we wouldn’t be racing on Sunday.”
Beginning as a limited race sponsorship, Alfe’s support has evolved into a season long association with one of the IndyCar Series’ oldest and most storied teams.
“Being part of the Foyt team continues to amaze me,” said Westman, who founded the company in 1979. “They have welcomed us and made us a real part of their racing team as well as Indy Car. They have proven to be winners in every way! Every member of the team has continued to represent Alfe Heat Treating in a positive and professional manner. My thanks to each and every one of them! It is also very good to hear A.J. is feeling much better and hopefully will be at a few more races this year.”