Alfe Heat Treating Expands Its Sponsorship with AJ Foyt Racing for 2012
WALLER, TX February 16, 2012 — Alfe Heat Treating returns in 2012 as an associate sponsor of AJ Foyt Racing and is increasing their involvement with the team. What began as a limited race sponsorship starting with last year’s Indianapolis 500, has evolved into a full season associate partnership this season.
“We’re going to be sponsoring the full season this year which is an exciting opportunity for us compared to last year where we only ran five races,” said Kurt Westman, president of Alfe Corporate Group. “The company, its customers and employees really enjoyed the opportunities they had to visit the team, see the car, and talk to the driver. I know they’re looking forward to more opportunities. We’re going to try and be at certain races for each of our plants and entertain customers and employees. Everybody at the company is looking forward to it, as am I.”
“It’s great that Alfe Heat Treating is back with our team this season,” said A.J. Foyt. “We really enjoyed our association with Alfe last year—they’re super people.”
“Our team is really looking forward to working with them throughout the season to make this sponsorship work as well for them as it will for us,” said Larry Foyt, team director of the ABC Supply Racing team.