Foyt Launches Sparkling Wine To Celebrate 50th Anniversary of 24 Hours of Le Mans Victory

May 23, 2017


INDIANAPOLIS  – This year marks the 50th anniversary of the only All-American triumph in the 24 Hours of Le Mans, the famed international sports car classic which was won by A.J. Foyt and Dan Gurney in the No. 1 Ford GT 40/MkIV. Foyt Family Wines is launching its first sparkling wine No. 1 to commemorate that victory.


The historic triumph also marked the birth of “Champagne Spraying” in the Winner’s Circle thanks to Gurney’s impromptu decision to spray it instead of drink it. Gurney would go on to win his first Formula One race in his own car  (and fourth of his career) the week after that victory where he was able to repeat his victory lane celebration. Foyt had won his third Indianapolis 500 two weeks before Le Mans.



 "It's exciting to see that A.J. has chosen the beautiful Ford Mark IV to be featured on this special anniversary wine,” said Edsel Ford II. “His victory 50 years ago with Dan Gurney in the 1967 24 Hours of Le Mans was historic, and it's great to see that All-American win being remembered in such a unique way."


“We sprayed champagne in celebration of our Le Mans victory in 1967,” said Gurney. “Let's do it again with this sparkling wine in celebration of the 50th anniversary of that historic motorsports milestone!"


The bottle features the image of the historic race car, which was provided by The Henry Ford, the company’s museum in Dearborn, Michigan. The image is silk screened and wrapped 360 degrees around the bottle.